Effective Date: [28/08/2026]
Welcome to Zummo London (“we”, “our”, or “us”). This Cookie Policy applies to our website located at https://zummolondon.co.uk/ (the “Website”).
This policy explains what cookies are, how we use them, the types of cookies we utilize (including our use of Google Analytics 4 and HubSpot), and how you can manage your cookie preferences in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work more efficiently, improve the user experience, and provide analytical and marketing information to the website owners.
We use cookies for several reasons, including:
To enable core website functionality (Strictly Necessary Cookies).
To understand how visitors interact with our Website so we can improve it (Analytics).
To remember your preferences and provide personalized features (Functionality).
To track your interactions with our marketing campaigns and forms to better serve your business needs (Marketing & CRM).
A. Strictly Necessary Cookies These cookies are essential for the Website to function correctly. Without these cookies, basic functions like page navigation or secure logins cannot be provided. We do not require your consent to set these cookies, but you can block them in your browser settings (which may cause parts of the site to break).
Example: HubSpot uses essential cookies to remember whether you have accepted or declined our cookie consent banner (e.g., __hs_opt_out).
B. Analytical/Performance Cookies (Google Analytics 4 & HubSpot) These cookies allow us to recognize and count the number of visitors and see how they move around our Website. This helps us improve the way our Website works.
Google Analytics 4 (GA4): We use GA4 to understand our website traffic. GA4 uses cookies (such as _ga and _ga_[container-id]) to distinguish unique users and track how you use the site. GA4 does not log or store individual IP addresses, ensuring better privacy for our visitors.
HubSpot Analytics: We use HubSpot to track website sessions, which pages you visit, and how long you spend on them. Cookies like __hssc and __hssrc help us track these sessions.
C. Functionality Cookies These are used to recognize you when you return to our Website. This enables us to personalize our content for you and remember your preferences (e.g., your choice of language or region).
D. Targeting/Marketing & CRM Cookies (HubSpot) Because we offer commercial juicing solutions to businesses, we use HubSpot as our Customer Relationship Management (CRM) system.
When you interact with our Website, HubSpot places tracking cookies (such as __hstc and hubspotutk) on your device.
If you fill out a contact form or request a quote, these cookies allow us to link your past website browsing history to your contact record in our CRM. This helps our team provide you with highly tailored customer service and relevant product recommendations.
Google Analytics 4 (GA4)
Provider: Google Ireland Limited
Purpose: Aggregated website traffic analysis.
Privacy Policy: Google Privacy Policy
Opt-Out: You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
HubSpot
Provider: HubSpot, Inc.
Purpose: CRM, form submission tracking, marketing automation, and user session tracking.
Privacy Policy: HubSpot Privacy Policy
Key Cookies:
__hstc: The main cookie for tracking visitors (expires in 6 months).
hubspotutk: Used to keep track of a visitor’s identity when they submit a form (expires in 6 months).
__hssc & __hssrc: Used to keep track of website sessions.
Under UK law, we will only place non-essential cookies (Analytics, Functionality, and Marketing) on your device if you have given us your explicit consent via our Cookie Banner when you first visit the site.
Changing your preferences on our site: You can withdraw your consent or change your cookie preferences at any time by clicking the [Update Cookie Preferences / Cookie Icon] located at the [bottom left/right of our website], which will reload the consent banner.
Browser Settings: Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.
Please note: If you disable or refuse cookies, please note that some parts of this Website (like our contact forms) may become inaccessible or not function properly.
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies.
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
Zummo London Limited 6 Manor Courtyard, Ogbourne Maizey, Marlborough, SN8 1RN, UK Email: info@zummolondon.com, by telephone on 0333 301 5550
